One of the things that consistently amaze us here at SaleBoards is why people let agents make a mess of advertising their properties. The property websites are full of listings with blurred or poor-quality photos as well as misspelt or bizarre descriptions of houses. Now we’re not trying to say that we get everything right all the time, but these are schoolboy errors that are easily avoidable and simply show an agent that is taking absolutely no care over their work.
So when you are invited to sell a £3m country home just outside Exeter, you would think a simple read-through of the advert might be a good idea. In this example, there are typographical errors all through the key features, which are also not exactly expansive in their details, given the size and nature of the property. As this is the first thing people will read, it’s an immediate turn off for any prospective buyers and makes the agent look amateurish.
Think about it more carefully; this type of error does more than damages a well-respected national agent’s reputation. If this were my house, I’d be the first off the mark to get down to the agent’s office with a letter cancelling my instruction. Assuming estate agency rates of around 1.75%, the agent involved might be waving goodbye to a fee of more than £50,000!
If you’re looking to market your property with an agent, do look at some of the properties they have marketed; both what they look like on the internet or on their particulars. We at SaleBoards cannot promise to get it right 100% of the time, but we do take real pride in how we market our properties; doing everything we can to make sure that your property looks good on the internet and in printed media, as well as employing a professional proof-reader to make sure that mistakes like you see above don’t happen.
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